This site, treated as a project. It has one reader, a recruiter with a few minutes, and most of what was built for them is easy to walk past. This page is the list of what was built and why this, each time.
Observation
recruiters skim portfolios
a skim shows craft, but…
Claim
judgement is what they're hiring for
Instead of. The graph as the landing page. It is still there, one level down. This is it.
Because. Rows can be scanned and tabbed through, and on a phone they don’t take the scroll.
Cost. The best-looking thing on the site is now a view most people never open.
Instead of. A longer About page.
Because. No static page anticipates “has he done B2B?” without turning into a wall.
Cost. Every answer has to be true, so he knows only two hand-written documents, and each chat is capped.
Instead of. Stars, or a thumbs-up at the bottom.
Because. A sticker lands on a section, a figure, or Pixel himself, so each vote says what it is about.
Cost. Fewer votes, and a gesture that needs explaining.
Instead of. A hosted analytics script and a hunch.
Because. The useful questions are about everyone at once: what gets read, where people leave, what Pixel couldn’t answer. They needed a store built to be asked.
Cost. A private dashboard to protect, and chat text that is kept for thirty days only.
Instead of. A shared canvas, or a wall of everyone’s stickers.
Because. A runner is complete on the first visit and needs nothing behind it.
Cost. Nothing accumulates, so there is no reason to come back for it.
The format every project page uses is mid-rewrite. This row fills in when it lands.
