Vashi ISL

TL;DR: Vashi ISL sells industrial parts to businesses, and its store looked and worked like a consumer shop. At my PwC internship I was one of two designers redesigning it for web and mobile, working across the site on components, cards, pages and flows, through a competitor review and weekly client revisions. The redesign went live in 2026.

The ProblemA B2B marketplace dressed as a consumer shop

Client work under NDA. The screens here are Vashi’s public site, before and after; our design files stay private.

Vashi sells switchgear, automation and electrical parts to businesses, the IndiaMART model.

Its store was outdated in look and in how it worked: built for browsing, not for buyers who know the part number.

The SolutionThe same store, built for buyers

Vashi’s old homepage, first screen: a search bar reading “What are you looking for?”, login, a USD picker and a cart, one row of nine all-caps links, a large sale banner and two discount tiles. — Store and company, apartBeforeNine all-caps links in one row, the store’s and the company’s mixed.NowCompany links in a small row of their own, above the store.
Search by partBefore“What are you looking for?”Now“Enter product name or SKU”, the way a buyer already knows the part.
Built for ordersBeforeLogin, a USD currency picker and a cart.NowTrack order, upload a PO and quick order, beside the cart. No dollars.
Categories on the first screenBeforeA large sale banner and two discount tiles; the categories start a scroll below.NowThree short banners, then the categories, all in the first screen.

Vashi’s homepage today, first screen: a search bar reading “Enter product name or SKU”, Track Order, Upload PO, Quick Order and Cart in the header, three short banners and a grid of product categories. — Store and company, apartBeforeNine all-caps links in one row, the store’s and the company’s mixed.NowCompany links in a small row of their own, above the store.
Search by partBefore“What are you looking for?”Now“Enter product name or SKU”, the way a buyer already knows the part.
Built for ordersBeforeLogin, a USD currency picker and a cart.NowTrack order, upload a PO and quick order, beside the cart. No dollars.
Categories on the first screenBeforeA large sale banner and two discount tiles; the categories start a scroll below.NowThree short banners, then the categories, all in the first screen.

ImpactWhat came of it

On the problem

Live since February 2026
Vashi’s new storefront is built from the redesign, eight months after my internship ended.
A store for buyers, not browsers
Part-number search and order shortcuts where the old site had a currency picker.

What I learned

Not every client wants the bold option.
Most of the craft was making a familiar pattern clearer than the competitors who set it.

Status Live

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